Join us for the Official Launch Party of the new Downtown App for
Smartphones! Enjoy complimentary "app"etizers and refreshments and be one of the
first to check out the coolest new resource for downtown San Antonio.
Update 6/28: Event has reached capacity. Thank you for your interest, but RSVPs are no longer being accepted.What: Official Launch Party of the Downtown SA "App" for Smartphones
When: Wednesday June 30, 2010
5:30pm-7:30pm
Where: Acenar (146 E. Houston Street)
Parking near Acenar:
-
Central Parking: Corner of
Soledad and Travis
-
Rand Building on Soledad (W
side of Houston)
-
Houston Street Garage
(College and Navarro)
-
St. Mary’s Garage (Travis and
St. Mary’s)
Now the 7th largest
city in the U.S. can fit into the palm of your hand with Downtown Alliance San
Antonio’s
new free mobile app for smartphones. Based on the non-profit’s website,
www.downtownsanantonio.org, the app
features a downtown business directory with maps, GPS enabled
directions,
events, mobile coupons and more.
Downtown Alliance, an
organization dedicated to making downtown a better place to live, work,
shop, eat
and be entertained, partnered with local leading mobile technology firm
BiBiSi
to offer the application for free.
Downtown Alliance President,
Ben Brewer, commented, “We are always looking for additional ways to
improve
the downtown experience, and getting to and around downtown are frequent
questions for tourists and locals alike.” With Mayor Castro declaring
the next
ten years the “Decade of Downtown,” Brewer and his staff saw an
opportunity to
better prepare downtown for the next ten years through mobile
technology.
According to Nielsen Wire,
“Smartphones are expected to overtake feature phones in the U.S. by
2011, and
the popularity of mobile apps will only grow.” Currently, there is a 99%
penetration rate for phones with SMS, or texting, capabilities and 40%
penetration for smart phones. The mobile app developed by BiBiSi offers
an SMS
component that can provide assistance even if the user can’t access the
internet through their phone. To access the app, users can text the word
“downtown” to 45384. They will immediately receive a text message back
with
a link to the app, formatted to fit their cell phone model. Soon, users
will
also be able to type in the Downtown Alliance url (www.downtownsa.org)
into their mobile
browser to access the app.
BiBiSi Mobile President Enrique Garza explained "The
unique thing about this project is that we didn't just make it work as
an
application for one carrier, we configured it to work with the majority
of
smartphones across all the major carriers, which we feel is the future
of
mobile applications."
The app will continue to
grow and evolve to fit the needs of downtown. For example, future plans
for the
app include self-guided historical tours, real-time parking spot counts
and
last minute specials. Brewer concluded, “It is our goal that this
becomes the
go-to resource for everyone in downtown San Antonio, whether they live
off of
South Flores, in Stone Oak, San Francisco, or Sao Paulo.”
Read the full press release